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Floyd's son Dan bought Twig's in 1986 to keep it in family hands. Today, it is run by Ben, his wife Annelies, and Ben's brothers Jake and Luke. It employs 20 people, and has annual revenues of around $6.5m (£4.8m).
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The fifth tactic involves building multi-platform authority by publishing consistent information across different channels. AI models, particularly those with web search capabilities, often cross-reference information across sources to verify accuracy and assess credibility. When they find the same core information presented consistently on your website, in your social media content, in articles you've published elsewhere, and in your responses on community platforms, it signals that you're a legitimate authority on that topic.
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